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Google recently made an important policy update regarding cryptocurrency-related advertisements. This update now allows advertisers to promote blockchain video games that utilize Non-Fungible Tokens (NFTs). It signifies a significant step by the tech giant towards establishing an open yet regulated approach to blockchain and NFT games. However, Google has also imposed certain restrictions on gambling-related crypto games and games that offer token staking rewards. Let’s delve deeper into this ad rule update and understand its implications.
Ad Policy Update for NFT Gaming
Starting from September 15, Google’s new ad policy will come into effect. Under this policy, advertisers will be able to create Google ads for games that offer in-game cosmetics, weapons, and other in-game items as NFTs. This is great news for blockchain video game developers who can now reach a wider audience through targeted Google ads.
Restrictions on Gambling-Related Crypto Games
While Google’s move is a positive one for the blockchain gaming industry, there are certain limitations to consider. Google’s ad policy clearly states that any crypto or NFT game that allows players to “wager or stake NFTs in exchange for the opportunity to win anything of real-world value” cannot advertise with Google. This means that games with gambling mechanics or those offering real-money gambling experiences are not permitted to purchase ads on the platform.
Prohibition of Social Casino Games
Additionally, any type of “social casino game” that grants users NFTs is also prohibited from running ads with Google. This restriction aims to ensure that games involving NFTs do not facilitate gambling mechanics or the exchange of real-world value for players.
Restrictions on Staking and Locking up Crypto/NFTs
Google’s new ad policy also extends to games that allow users to stake or “lock up” their crypto or NFTs to earn crypto over time. Such games are not allowed under the updated policy. Google aims to differentiate between games that focus on enhancing gameplay through NFTs and those that incorporate gambling mechanics. The latter is subject to additional restrictions and requires proper gambling licenses or certification through Google’s gambling application.
The Significance of Google’s Policy Update
Google’s decision to allow NFT gaming ads demonstrates its recognition of the distinction between NFTs representing in-game items and NFTs facilitating gambling mechanics. By allowing ads for games that enhance gameplay through NFTs, Google is supporting the growth of the blockchain gaming industry while keeping a check on potential gambling-related concerns.
In July, Google had already introduced new rules for its mobile Google Play Store, permitting Android developers to incorporate NFTs into their games as long as they don’t involve gambling mechanics. The sale of NFT “bundles” through gacha or loot box-style mechanics is also prohibited, as per the updated Play Store rules.
This policy update is a positive development for the blockchain gaming industry, allowing it to expand its reach through targeted Google ads. At the same time, Google’s restrictions on gambling-related games and emphasis on responsible gaming practices highlight the company’s commitment to maintaining a safe and regulated environment for its users.
In conclusion, Google’s decision to allow NFT gaming ads opens up new opportunities for blockchain video game developers. Advertisers can now promote their games that utilize NFTs as in-game items. However, Google has also imposed restrictions to prevent the promotion of games with gambling mechanics or those facilitating real-money gambling. This policy update signifies Google’s commitment to supporting the blockchain gaming industry while ensuring responsible gaming practices.